Award winning creative team The Tickle Group are helping Ford launch its 220bhp Focus ST; this much-anticipated hot hatch will join the UK Focus range towards the end of 2005.

Working closely with 'Marketing International' Fords agency for dealer relations the Tickle Group produced a fully interactive 3 Dimensional Focus ST. The production has three deliverable end uses. Initially it is being used as part of the launch to dealers at major events throughout the UK. It will then be used in kiosks located within dealerships, and finally delivered over the internet.

The Ford Focus ST interface enables users inspect the car from all angles, sit in the drivers seat, watch an animated presentation, inspect exclusive features, view that car at night time with its exterior and interior lights, open and close all the doors and even change its colour.

The technology used is unique to The Tickle Group an interactive creative team based in Summerseat, Ramsbottom. Current projects include creating a fully navigable 3D model of Manchester City Centre, a building familiarisation 3D model for the refurbished Roundhouse in London, and interactive installation manuals for the construction industry.

Managing Director Tony Tickle said: We have always embraced new technologies as a way of maintaining an edge over other creative companies in the area but our portfolio of international clients is a reflection of our unique capabilities.

See Focus ST live now